This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms.
We saw a significant rise in the number of videos posted on firm websites. In 2016 over half of the firms were using videos up from 34% in 2015. 44% of the firms are now blogging, 100% are using LinkedIn, 56% are on Facebook, and a surprising 67% of firms are posting on Twitter.