Law firms are increasingly gaining a deeper and more refined understanding that strong branded efforts can have on a firm’s bottom line. Branding uncovers that unique position and differentiation from other firms in the same space. Corporate America has been successfully utilizing branding forever. When the awareness of branding first began to get the attention of law firms, most were skeptical – it was something new and quite different. Many doubted it was more than just smoke and mirrors. These days, law firms and other professional service providers are gaining client share by developing strong brands and then consistently using their unique messaging throughout their websites, blogs, client pitches, content marketing, events and advertising. This article on JD Supra provides a detailed look at how to use branding as your firm’s strategic asset in developing marketing and business development plans that yield results.