Merry Neitlich is a founding partner with EM Consulting and a leader in legal marketing and strategic business development solutions.
With over 25 years of experience, Merry provides clients with tools to grow their business and to successfully identify, court and convert targets into clients working with the principles of teaming and collaboration.
In addition to proven client development programs, she has extensive branding expertise capturing a law firm’s unique distinction and integrating it with all marketing efforts. Merry implements social media programs, and creates websites and client satisfaction programs that inevitably lead to new business.
With extensive experience in change process management, Merry is often called upon to assist firms in creating sustainable change. She implements comprehensive marketing programs.
She has interviewed hundreds of clients for law firms and corporate legal departments across the country . Her work includes a variety of training programs in business development, client retention and satisfaction programs, advanced facilitation skills, creating TED Talks and other memorable presentations.
Merry has been an active member of the Legal Marketing Association (LMA) serving as national Vice President and Co-Chair of the international LMA conference. She was inducted into the LMA Hall of Fame in 2017.
She is a frequent national speaker and author and has published articles in numerous national publications such as JD Supra, the National Law Journal, Corporate Legal Times, ABA Journal, Strategies, AmLaw Alert, Firm Governance, and Marketing for Lawyers. In 2012 Merry became a fellow in the prestigious College of Law Practice Management.
As an accomplished nationally ranked adult competitive figure skater, Merry has claimed 17 national podium finishes at the U.S. Adult National Championships including Gold medals in 2001, 2005, 2008, 2013,2015 and 2018.
Merry received her B.A at the Ohio State University and a Masters Degree in communication from the University of Bridgeport.