Merry Neitlich is a partner with EM Consulting and a leader in legal marketing and business development solutions.
With over 25 years of experience, Merry provides clients with tools to grow relationships and to successfully identify, court and convert targets into clients. In addition to proven client development programs, she has extensive branding expertise capturing a law firm’s unique distinction and integrating it with all marketing efforts. Merry implements social media programs, and creates websites and client satisfaction programs that inevitably lead to new business.
With extensive experience in change process management, Merry is often called upon to assist firms implement comprehensive marketing programs.
She has interviewed hundreds of clients for law firms and corporate legal departments across the country. Her work includes a variety of training programs in business development, client retention and satisfaction programs, advanced facilitation skills, creating TED Talks and other memorable presentations.
Merry has been an active member of the Legal Marketing Association (LMA) serving as national Vice President and Co-Chair of the international LMA conference. She was inducted into the LMA Hall of Fame in 2017.
She is a frequent national speaker and author and has published articles in numerous national publications such as the National Law Journal, Corporate Legal Times, ABA Journal, Strategies, AmLaw Alert, Firm Governance, and Marketing for Lawyers. In 2012 Merry was inducted into the prestigious College of Law Practice Management.
As an accomplished nationally ranked adult competitive figure skater, Merry has claimed 17 national podium finishes at the U.S. Adult National Championships including Gold medals in 2001, 2005, 2008, 2013 and 2015. She is currently ranked third in the country by United States Figure Skating.
Merry received her B.A at the Ohio State University and a Masters Degree in communication from the University of Bridgeport.