This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. Continue reading 2016 Annual Social Media Survey Released
Author: Merry Neitlich
The Shoemaker’s Children…
Most of us are familiar with the age old tale about the shoemaker’s children not getting their new shoes in a timely fashion. Well, I must confess rebranding one’s own company is a lot like living this story. Continue reading The Shoemaker’s Children…
The Living Breathing Brand of the Jeffrey M. Verdon Law Group
The following is an interview with Jeffrey Verdon, managing partner of the Jeffrey M. Verdon Law Group based in Newport Beach, California. Jeff has been living and expanding the firm’s brand for years. The firm’s band, The Fusion of planning and protection, is an evergreen part of how the firm operates, treats their clients and expands their practice. Jeff is a testament to how a thoughtful and meaningful brand can be a successful living concept which truly reflects what a firm stands for and is all about. Continue reading The Living Breathing Brand of the Jeffrey M. Verdon Law Group