This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. Continue reading 2016 Annual Social Media Survey Released
Most of us are familiar with the age old tale about the shoemaker’s children not getting their new shoes in a timely fashion. Well, I must confess rebranding one’s own company is a lot like living this story. Continue reading The Shoemaker’s Children…
The following is an interview with Jeffrey Verdon, managing partner of the Jeffrey M. Verdon Law Group based in Newport Beach, California. Jeff has been living and expanding the firm’s brand for years. The firm’s band, The Fusion of planning and protection, is an evergreen part of how the firm operates, treats their clients and expands their practice. Jeff is a testament to how a thoughtful and meaningful brand can be a successful living concept which truly reflects what a firm stands for and is all about. Continue reading The Living Breathing Brand of the Jeffrey M. Verdon Law Group
What makes a lawyer valuable enough to make partner these days? Of course having a significant amount of business is a major criteria for consideration in order to be elevated to equity partner. But Am Law 100 firms to small local firms all seem to agree that there are other contributions lawyers can deliver to make them an “A” player at their firms; a position that is valued quite highly. There seems to be a shift in law firm management strategy to make certain no attorney is blindsided by what it takes to be invited to stay. Continue reading Choose me! Choose me!
Ever since becoming a trained presenter of the UCLA Design for Effective Education some years ago I have been uber inspired to keep on sharing new ideas and tricks for helping clients become memorable and creative presenters. Continue reading The Secret Behind Memorable Presentations
Lawpreneur Radio: Listen to the podcast
037: Merry Neitlich of Extreme Marketing discusses Strategies for Successful Business Development
1 July 28, 2014 by Miranda McCroskey
What supports a Lawpreneur? Listen to Merry Neitlich of Extrememarketing.org as she talks about strategies for successful business development in today’s marketplace. Continue reading Merry Discusses Some History About Law Firm Business Development
Analysis of Social Media Trends in Southern California Law Firms
Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015
As far as lawyers and business development goes, we can look at the traditional bell curve and know that less than 5% of attorneys in a given firm are responsible for bringing in almost all of a firm’s new matters. Continue reading Building Business Development Opportunities into Your Website
The 2016 College of Law Practice Management’s annual Future’s Conference was full of interesting trends and developments which will have a strong impact on the future practice of law.
The following are some ideas and thoughts raised which might be of interest.
The on-going discussion about Alternative Fee Arrangements is actually and finally starting to sound like more than talk. Big Law is responding more to the needs so often expressed by legal departments to keep fees predictable – on budget. Continue reading The 2016 College of Law Practice Management: Futures Conference