For attorneys still not convinced that true content marketing is the key to successful social media leading up to new business generation, check out this article.
Category: Social Media
A Social Media Strategy Checklist for Law Firms
As your firm continues to expand it’s Social Media presence, this checklist might be of value.
Read the article from GOOD2BSOCIAL here.
Give Thanks to Clients While Creating Your Unique Distinction
What can you do to thank clients this holiday season in a value added and meaningful way which will also enhance your firm’s brand?
Is Lawyer’s Trusted Advisor Status in Jeopardy?
The Problem
According to James Bliwas, Senior Marketing and Communications Strategist, “This news ought to be deeply disturbing to managing partners and lawyers regardless of the size of their firm: Attorneys are losing their once-reverent position as businesses most-trusted advisor.” Continue reading Is Lawyer’s Trusted Advisor Status in Jeopardy?
Five Tried-and-True Tips to Make Your Twitter Profile More Engaging
These well thought out and simple tips for incorporating Twitter into your social media and content marketing are worth reading about. It’s not as hard as you think. These tips are focused on the Real Estate Industry but easily apply to any profession.
10 Reasons to Share Articles to LinkedIn
Staying top of mind with in-house counsel, clients, prospective clients and referral sources is a major reason to post content on LinkedIn. Posting gives you the opportunity to show you have the latest information in your area of expertise, whether it is original content or posting someone else’s great article, such as this one, demonstrates your depth of knowledge. Be a thought leader and post away.
LinkedIn: Do I have to? Some Resistance Continues
Published in JD Supra Perspectives 2017
According to the 2016 American Bar Association Technology Report, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.”
Yet many attorneys and other professional service providers continue to avoid this reality. Social media and content marketing are this new reality but excuses and resistance to change still abound. With so many different social media platforms let’s narrow the focus of this conversation to the #1 platform for business – LinkedIn.
Are Legal Operations Transitioning the Business of Law?
Stephen Balcomb, Senior Director of Legal Operations at Qualcomm and CLOC member, will be the lead panelist at the July 20th Breakfast Roundtable about Legal Operations. Please join us at 7:30 am at the law firm of Knobbe Martens in Irvine, CA, to explore the inevitable impact of change in the practice of law. Altman Weil’s 2016 Law Firms in Transition reports, “Despite pockets of true innovation, most firms are choosing to proceed with lawyerly caution in the midst of a market that is being reinvented around them.”
Additional panelists, roundtable details and registration can be found here.
Many Attorneys Still Resist But…Blogging May be the Motherload Enhancing Relationships
It accelerates relationships and reputations.
There are many facets involved in creating complete client satisfaction and loyalty. Clients obviously need to be informed as to the status of their matters. Communication is key. However, these days keeping clients informed of industry trends, new regulations or laws, relevant cases, and newsworthy articles can take client communication to a new and higher level.
Recap from the 2017 Legal Marketing Association Conference
From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative Read recap…
Artificial Intelligence: Changing the Practice and Marketing of Legal Services
Read recap…
The Rapidly Changing Legal Buying Cycle: What Law Firms and Vendors Need to do to Respond Read recap…
Merry Neitlich Inducted into the Hall of Fame at 2017 Legal Marketing Association International Conference Read recap…