LinkedIn: Do I have to? Some Resistance Continues

         Published in JD Supra Perspectives 2017

According to the 2016 American Bar Association Technology Report, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.”

Yet many attorneys and other professional service providers continue to avoid this reality. Social media and content marketing are this new reality but excuses and resistance to change still abound. With so many different social media platforms let’s narrow the focus of this conversation to the #1 platform for business – LinkedIn.

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Are Legal Operations Transitioning the Business of Law?

Stephen Balcomb, Senior Director of Legal Operations at Qualcomm and CLOC member, will be the lead panelist at the July 20th Breakfast Roundtable about Legal Operations. Please join us at 7:30 am at the law firm of Knobbe Martens in Irvine, CA, to explore the inevitable impact of change in the practice of law. Altman Weil’s 2016 Law Firms in Transition reports, “Despite pockets of true innovation, most firms are choosing to proceed with lawyerly caution in the midst of a market that is being reinvented around them.”

 

Additional panelists, roundtable details and registration can be found here.

Many Attorneys Still Resist But…Blogging May be the Motherload Enhancing Relationships

It accelerates relationships and reputations.

There are many facets involved in creating complete client satisfaction and loyalty. Clients obviously need to be informed as to the status of their matters. Communication is key. However, these days keeping clients informed of industry trends, new regulations or laws, relevant cases, and newsworthy articles can take client communication to a new and higher level.

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Recap from the 2017 Legal Marketing Association Conference

From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative     Read recap

Artificial Intelligence: Changing the Practice and Marketing of Legal Services
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The Rapidly Changing Legal Buying Cycle: What Law Firms and Vendors Need to do to Respond Read recap…

Merry Neitlich Inducted into the Hall of Fame at 2017 Legal Marketing Association International Conference Read recap

From Potential to Client: The Process of Enhancing Relationships

 

Recently, I attended a presentation about the Follow-Up Factor given by Steve Smith, of Growth Source Coaching. Steve talked about the importance of following up with potential clients. According to Steve, only 12% of professionals continue to follow-up after the first time. I found that number to be shockingly low. Continue reading From Potential to Client: The Process of Enhancing Relationships

2016 Annual Social Media Survey Released

This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. Continue reading 2016 Annual Social Media Survey Released

Merry Discusses Some History About Law Firm Business Development

Lawpreneur Radio: Listen to the podcast

037: Merry Neitlich of Extreme Marketing discusses Strategies for Successful Business Development

1 July 28, 2014 by Miranda McCroskey

What supports a Lawpreneur? Listen to Merry Neitlich of Extrememarketing.org as she talks about strategies for successful business development in today’s marketplace. Continue reading Merry Discusses Some History About Law Firm Business Development

Analysis of Social Media Trends in 2015

Analysis of Social Media Trends in Southern California Law Firms

Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015