Getting case studies from clients can be a winning strategy to boost the effectiveness of your Content Marketing program. This article provides four easy ways to get your clients into the fold.
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Category: Social Media
From Potential to Client: The Process of Enhancing Relationships
Recently, I attended a presentation about the Follow-Up Factor given by Steve Smith, of Growth Source Coaching. Steve talked about the importance of following up with potential clients. According to Steve, only 12% of professionals continue to follow-up after the first time. I found that number to be shockingly low. Continue reading From Potential to Client: The Process of Enhancing Relationships
2016 Annual Social Media Survey Released
This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. Continue reading 2016 Annual Social Media Survey Released
The Shoemaker’s Children…
Most of us are familiar with the age old tale about the shoemaker’s children not getting their new shoes in a timely fashion. Well, I must confess rebranding one’s own company is a lot like living this story. Continue reading The Shoemaker’s Children…
Merry Discusses Some History About Law Firm Business Development
Lawpreneur Radio: Listen to the podcast
037: Merry Neitlich of Extreme Marketing discusses Strategies for Successful Business Development
1 July 28, 2014 by Miranda McCroskey
What supports a Lawpreneur? Listen to Merry Neitlich of Extrememarketing.org as she talks about strategies for successful business development in today’s marketplace. Continue reading Merry Discusses Some History About Law Firm Business Development
Analysis of Social Media Trends in 2015
Analysis of Social Media Trends in Southern California Law Firms
Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015