After more than 25 years in the professional services marketing business, a person forms an opinion or two. This is extremely true for us at EM Consulting. In our Extremely Opinionated blog, our goal is to share ideas and opinions with you that might stimulate your thinking about marketing and business development.
Published in JD Supra Perspectives 2017
“Before you know it, what once seemed like crazy ideas will become the new normal.” ~Mary O’Carroll, head of legal operations, Google.
The Resistance Movement
It has been said that change is the only constant in the world. Nagging realities in the legal marketplace continue to place pressure on law firms, of all sizes, to confront the demand for inevitable changes.
Stephen Balcomb, Senior Director of Legal Operations at Qualcomm and CLOC member, will be the lead panelist at the July 20th Breakfast Roundtable about Legal Operations. Please join us at 7:30 am at the law firm of Knobbe Martens in Irvine, CA, to explore the inevitable impact of change in the practice of law. Altman Weil’s 2016 Law Firms in Transition reports, “Despite pockets of true innovation, most firms are choosing to proceed with lawyerly caution in the midst of a market that is being reinvented around them.”
Additional panelists, roundtable details and registration can be found here.
The legal department of a Fortune 500 company was reviewing their legal operations practices and interactions with their internal clients. Under the leadership of their Senior Vice President and General Counsel, the legal department of 25 attorneys decided to ask their internal clients at the company how their services were being viewed and what could be done to improve upon them.
It accelerates relationships and reputations.
There are many facets involved in creating complete client satisfaction and loyalty. Clients obviously need to be informed as to the status of their matters. Communication is key. However, these days keeping clients informed of industry trends, new regulations or laws, relevant cases, and newsworthy articles can take client communication to a new and higher level.
Mary O’Carroll, Head of Legal Operations, Google, posted her closing remarks from the May, 2017 CLOC Conference telling attendees that legal operation changes are happening now. Law firms need to take head.
Ms. O’Carroll stated, “Today, I’m here to say: We are no longer on the verge of anything. We have arrived”.
At the most recent Future’s Conference which took place in the fall of 2016, the College of Law Practice Management prepared sessions that were full of interesting trends and developments which may have a strong impact on the future practice of law.
The on-going discussion about Alternative Fee Arrangements is actually and finally starting to sound like more than talk. Big Law is responding more to the needs so often expressed by legal departments to keep fees predictable and on budget. (more…)
A colleague of mine for many years, Jim Durham, recently wrote this quick read, “10 Tips on How to Transform into a Great Lawyer.” It’s full of insights and practicality for every lawyer and marketing professional looking for some key strategies that will create complete client satisfaction and bring more business in the door.
From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative Read recap…
Artificial Intelligence: Changing the Practice and Marketing of Legal Services
The Rapidly Changing Legal Buying Cycle: What Law Firms and Vendors Need to do to Respond Read recap…
Merry Neitlich Inducted into the Hall of Fame at 2017 Legal Marketing Association International Conference Read recap…
Getting case studies from clients can be a winning strategy to boost the effectiveness of your Content Marketing program. This article provides four easy ways to get your clients into the fold.
Link to Article
Recently, I attended a presentation about the Follow-Up Factor given by Steve Smith, of Growth Source Coaching. Steve talked about the importance of following up with potential clients. According to Steve, only 12% of professionals continue to follow-up after the first time. I found that number to be shockingly low. (more…)