After more than 25 years in the professional services marketing business, a person forms an opinion or two. This is extremely true for us at EM Consulting. In our Extremely Opinionated blog, our goal is to share ideas and opinions with you that might stimulate your thinking about marketing and business development.
A colleague of mine for many years, Jim Durham, recently wrote this quick read, “10 Tips on How to Transform into a Great Lawyer.” It’s full of insights and practicality for every lawyer and marketing professional looking for some key strategies that will create complete client satisfaction and bring more business in the door.
From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative Read recap…
Artificial Intelligence: Changing the Practice and Marketing of Legal Services
The Rapidly Changing Legal Buying Cycle: What Law Firms and Vendors Need to do to Respond Read recap…
Merry Neitlich Inducted into the Hall of Fame at 2017 Legal Marketing Association International Conference Read recap…
Getting case studies from clients can be a winning strategy to boost the effectiveness of your Content Marketing program. This article provides four easy ways to get your clients into the fold.
Link to Article
Recently, I attended a presentation about the Follow-Up Factor given by Steve Smith, of Growth Source Coaching. Steve talked about the importance of following up with potential clients. According to Steve, only 12% of professionals continue to follow-up after the first time. I found that number to be shockingly low. (more…)
This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. (more…)
Most of us are familiar with the age old tale about the shoemaker’s children not getting their new shoes in a timely fashion. Well, I must confess rebranding one’s own company is a lot like living this story. (more…)
The following is an interview with Jeffrey Verdon, managing partner of the Jeffrey M. Verdon Law Group based in Newport Beach, California. Jeff has been living and expanding the firm’s brand for years. The firm’s band, The Fusion of planning and protection, is an evergreen part of how the firm operates, treats their clients and expands their practice. Jeff is a testament to how a thoughtful and meaningful brand can be a successful living concept which truly reflects what a firm stands for and is all about. (more…)
What makes a lawyer valuable enough to make partner these days? Of course having a significant amount of business is a major criteria for consideration in order to be elevated to equity partner. But Am Law 100 firms to small local firms all seem to agree that there are other contributions lawyers can deliver to make them an “A” player at their firms; a position that is valued quite highly. There seems to be a shift in law firm management strategy to make certain no attorney is blindsided by what it takes to be invited to stay. (more…)
Ever since becoming a trained presenter of the UCLA Design for Effective Education some years ago I have been uber inspired to keep on sharing new ideas and tricks for helping clients become memorable and creative presenters. (more…)
Lawpreneur Radio: Listen to the podcast
037: Merry Neitlich of Extreme Marketing discusses Strategies for Successful Business Development
1 July 28, 2014 by Miranda McCroskey
What supports a Lawpreneur? Listen to Merry Neitlich of Extrememarketing.org as she talks about strategies for successful business development in today’s marketplace. (more…)