We are often asked about our experience and results. From time to time, we create success stories of the challenges clients face and how we worked together to create effective solutions. You’ll find a sampling of our clients’ accomplishments on this page, organized by service type — from business development to the creation of well-branded websites.
A Boutique, High Stakes Litigation Firm
A boutique high stakes litigation firm began to significantly grow shortly after its founding partners formed the firm, each having left an Am Law 100 firm. Their strong culture of excellence and caring went hand-in-hand with their codified amazing successes in bet the company trials for Fortune 500 companies. In their efforts to grow more nationally we developed a product for the firm – a national annual survey with Fortune 500 legal departments which examined governmental regulations and other factors directly impacting high stakes trials.
A Firm Commitment to Franchise Law
As a law firm focusing exclusively on franchise law and vertical distribution law this firm had a business development goal of expanding its market share of the Fortune 500.
We organized a roundtable in a major U.S. city with many corporate headquarters. We organized a roundtable with 17 general counsels that revolved a recent Supreme Court about franchise and vertical distribution law. Two general counsels spoke on the panel, along with the firm’s managing partner.
The discussion was turned into an article which was published in a corporate counsel magazine. We made inroads with 17 new Fortune 500 companies, with plans to go back to meet with some of those companies about their legal needs. Within two weeks of the roundtable, the firm received its first case from one of the attendees.
AmLaw 200 Firm Claims its Territory
A well-known real estate firm had attained a prominent position as one of the top go-to real estate law firms in California. It was time to plant this real estate flag even deeper. Working with a major Los Angeles university known for its outstanding business school and economic forecasts, we created a joint survey, which has been repeated bi-annually in markets throughout California. Now in its eighth year, this survey has become the go-to forecaster of commercial real estate development where commercial developers all turn to find the latest trends in development.
Mobile App Attorney Grabs a Powerful Position
An attorney with a small firm had a strong practice in data security and privacy law. He became intently interested in expanding his practice with a focus on mobile app law. Working closely with this partner, we created specific goals and objectives that successfully connected him to organizations and leaders in this burgeoning field. Within 14 months, he was invited to speak at two national conferences in the field and became the legal editor of a major online mobile app magazine. New clients quickly followed.
Social Media Catapults a New Practice Group into Success
Working with this AmLaw 100 firm we helped them carve out a strong niche in the robotics field. Handling all aspects of strategy and social media for this new niche practice, we developed and continue to execute an ongoing and comprehensive social media program. From Tweeting, to Facebook, to LinkedIn, and beyond, the firm developed a prominence which has grown to position them as a top go-to firm in this burgeoning area of law.
A Large Professional Services Firm
Going through the Brand Development process with this very large professional services firm unearthed business development strategies getting them face-to-face with their targeted market – the Fortune 500 – multiple times. The brand was internalized within the firm and then externalized to their specific vertical markets. The partners were trained in refined business development conversations allowing them to share the firm’s unique brand distinctions with clients and potential clients in more meaningful discussions. The new brand was reinforced with a strong positioning line and brand essence which was used in all content marketing, the new website, visibility efforts, PR, sponsorships, presentations and articles.
Regional Law Firm
While going through the Brand Development process with this regional law firm, we learned they truly are the firm “Where leaders look for solutions.” The website pays off the brand with stories of each of the firm’s attorneys sharing their leadership stories with community, business, personal, boards and governmental organizations. We built an ongoing business development strategy into the web site. Partners takek turns interviewing clients and prospective clients about their leadership successes adding photos, bio and website links for each leader written about on their ever-growing Leadership page.
Presentation and TED Talk Training
We have assisted numerous Am Law firms providing advanced Presentation Skills Training. Attorneys leave the training with the knowledge of how to make every presentation more engaging and memorable.
At the 2016 Legal Marketing Association Conference we presented a session on how to effectively use storytelling in the talk about, “A TED Talk on How to Give a TED Talk."
EM Consulting regularly provides presentation skills training to law firms, associations and corporations.
Client Feedback Programs and Training
Expanding Client Relationships
A mid-size IP firm had a clear goal of expanding its business. We accompanied relationship partners to visit key clients and those clients with whom they saw opportunities to expand relationships. We listened carefully to the specific ways each client wished to have their services delivered and to how they preferred to increase the value of their legal engagements. Clients and partners were delighted, changes were implemented, and both the law firm partners and the clients were quite pleased we took the time to meet. Positive business relationships ensued and business was expanded.
Training Partners and Marketing Staff
Working with an Am Law 100 firm we trained a group of senior partners, including the managing partner and select members of the firm’s marketing staff in how to create and implement a Client Services Program. We conducted Client Interviews with key clients along with members of this team to turn the theory of this program in a highly functioning results-driven program.
Internal Client Feedback for the Corporate Legal Department
Working with the corporate legal department of this Fortune 500 Company, we conducted 23 Client Feedback Interviews with senior executives. We analyzed the results and presented them at the legal department retreat. Everyone on the legal team took an I-SPEAK Personality Assessment. We created a strong team bonding experience by applying the principles of the I-SPEAK model to the members of the entire legal team and its corporate executives.