More and more corporate legal departments are requiring their outside law firms to adopt legal operations. In fact, every week 10-20 new legal departments join CLOC (Corporate Legal Operations Consortium). This blog highlights two law firms, Baker & McKenzie and Davis Wright Tremaine, that are well entrenched in legal operations and are effectively leading the way for other law firms. Find out how and why here.
What can you do to thank clients this holiday season in a value added and meaningful way which will also enhance your firm’s brand?
According to James Bliwas, Senior Marketing and Communications Strategist, “This news ought to be deeply disturbing to managing partners and lawyers regardless of the size of their firm: Attorneys are losing their once-reverent position as businesses most-trusted advisor.” Continue reading Is Lawyer’s Trusted Advisor Status in Jeopardy?
It’s too late for your law firm to be an “early adopter” of legal operations…but your firm doesn’t have to be a “late adopter” or a “laggard” either.
Microsoft’s new Strategic Partner Program gives legal operations another slant, “…retainer payments, diversity, and developing relationships with outside counsel that go beyond the billable hour.”
Published in JD Supra Perspectives 2017
According to the 2016 American Bar Association Technology Report, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.”
Yet many attorneys and other professional service providers continue to avoid this reality. Social media and content marketing are this new reality but excuses and resistance to change still abound. With so many different social media platforms let’s narrow the focus of this conversation to the #1 platform for business – LinkedIn.
The legal department of a Fortune 500 company was reviewing their legal operations practices and interactions with their internal clients. Under the leadership of their Senior Vice President and General Counsel, the legal department of 25 attorneys decided to ask their internal clients at the company how their services were being viewed and what could be done to improve upon them.
It accelerates relationships and reputations.
There are many facets involved in creating complete client satisfaction and loyalty. Clients obviously need to be informed as to the status of their matters. Communication is key. However, these days keeping clients informed of industry trends, new regulations or laws, relevant cases, and newsworthy articles can take client communication to a new and higher level.
Mary O’Carroll, Head of Legal Operations, Google, posted her closing remarks from the May, 2017 CLOC Conference telling attendees that legal operation changes are happening now. Law firms need to take head.
Ms. O’Carroll stated, “Today, I’m here to say: We are no longer on the verge of anything. We have arrived”.
At the most recent Future’s Conference which took place in the fall of 2016, the College of Law Practice Management prepared sessions that were full of interesting trends and developments which may have a strong impact on the future practice of law.
The on-going discussion about Alternative Fee Arrangements is actually and finally starting to sound like more than talk. Big Law is responding more to the needs so often expressed by legal departments to keep fees predictable and on budget. Continue reading Corporate Legal Marketing Departments Want This