Published in JD Supra Perspectives 2017
According to the 2016 American Bar Association Technology Report, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.”
Yet many attorneys and other professional service providers continue to avoid this reality. Social media and content marketing are this new reality but excuses and resistance to change still abound. With so many different social media platforms let’s narrow the focus of this conversation to the #1 platform for business – LinkedIn.
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The legal department of a Fortune 500 company was reviewing their legal operations practices and interactions with their internal clients. Under the leadership of their Senior Vice President and General Counsel, the legal department of 25 attorneys decided to ask their internal clients at the company how their services were being viewed and what could be done to improve upon them.
It accelerates relationships and reputations.
There are many facets involved in creating complete client satisfaction and loyalty. Clients obviously need to be informed as to the status of their matters. Communication is key. However, these days keeping clients informed of industry trends, new regulations or laws, relevant cases, and newsworthy articles can take client communication to a new and higher level.
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Mary O’Carroll, Head of Legal Operations, Google, posted her closing remarks from the May, 2017 CLOC Conference telling attendees that legal operation changes are happening now. Law firms need to take head.
Ms. O’Carroll stated, “Today, I’m here to say: We are no longer on the verge of anything. We have arrived”.
Read Ms. O’Carroll’s 2017 Call to Action
You can find her complete 2017 Closing Remarks here:
At the most recent Future’s Conference which took place in the fall of 2016, the College of Law Practice Management prepared sessions that were full of interesting trends and developments which may have a strong impact on the future practice of law.
The on-going discussion about Alternative Fee Arrangements is actually and finally starting to sound like more than talk. Big Law is responding more to the needs so often expressed by legal departments to keep fees predictable and on budget. Continue reading Corporate Legal Marketing Departments Want This
A colleague of mine for many years, Jim Durham, recently wrote this quick read, “10 Tips on How to Transform into a Great Lawyer.” It’s full of insights and practicality for every lawyer and marketing professional looking for some key strategies that will create complete client satisfaction and bring more business in the door.
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From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative Read recap…
Artificial Intelligence: Changing the Practice and Marketing of Legal Services
The Rapidly Changing Legal Buying Cycle: What Law Firms and Vendors Need to do to Respond Read recap…
Merry Neitlich Inducted into the Hall of Fame at 2017 Legal Marketing Association International Conference Read recap…
Getting case studies from clients can be a winning strategy to boost the effectiveness of your Content Marketing program. This article provides four easy ways to get your clients into the fold.
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Recently, I attended a presentation about the Follow-Up Factor given by Steve Smith, of Growth Source Coaching. Steve talked about the importance of following up with potential clients. According to Steve, only 12% of professionals continue to follow-up after the first time. I found that number to be shockingly low. Continue reading From Potential to Client: The Process of Enhancing Relationships
This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. Continue reading 2016 Annual Social Media Survey Released