The sky may be the limit now for small and mid-size firms to successfully target, court and convert larger company clients. In fact during a recent interview with the Director of Legal Operations at a Fortune 500 insurance corporation, I was told, “We like working with mid and smaller size firms because they tend to give better service and are more open to forming ‘sticky’ relationships with us. They seem more interested in understanding our pain points. Frankly, we find it easier to form strong relationships with them. Mid-size and small firms are starting to capture a big slice of the work these days.”
According to this article published by General Counsel News, “Companies want Smaller Firms But are Having Trouble Finding Them.”
Full Article Here
More and more corporate legal departments are requiring their outside law firms to adopt legal operations. In fact, every week 10-20 new legal departments join CLOC (Corporate Legal Operations Consortium). This blog highlights two law firms, Baker & McKenzie and Davis Wright Tremaine, that are well entrenched in legal operations and are effectively leading the way for other law firms. Find out how and why here.
What can you do to thank clients this holiday season in a value added and meaningful way which will also enhance your firm’s brand?
Read JD Supra Article
According to James Bliwas, Senior Marketing and Communications Strategist, “This news ought to be deeply disturbing to managing partners and lawyers regardless of the size of their firm: Attorneys are losing their once-reverent position as businesses most-trusted advisor.” Continue reading Is Lawyer’s Trusted Advisor Status in Jeopardy?
It’s too late for your law firm to be an “early adopter” of legal operations…but your firm doesn’t have to be a “late adopter” or a “laggard” either.
Read More Here
Microsoft’s new Strategic Partner Program gives legal operations another slant, “…retainer payments, diversity, and developing relationships with outside counsel that go beyond the billable hour.”
Staying top of mind with in-house counsel, clients, prospective clients and referral sources is a major reason to post content on LinkedIn. Posting gives you the opportunity to show you have the latest information in your area of expertise, whether it is original content or posting someone else’s great article, such as this one, demonstrates your depth of knowledge. Be a thought leader and post away.
Published in JD Supra Perspectives 2017
According to the 2016 American Bar Association Technology Report, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.”
Yet many attorneys and other professional service providers continue to avoid this reality. Social media and content marketing are this new reality but excuses and resistance to change still abound. With so many different social media platforms let’s narrow the focus of this conversation to the #1 platform for business – LinkedIn.
Read full article
Published in JD Supra Perspectives 2017
“Before you know it, what once seemed like crazy ideas will become the new normal.” ~Mary O’Carroll, head of legal operations, Google.
The Resistance Movement
It has been said that change is the only constant in the world. Nagging realities in the legal marketplace continue to place pressure on law firms, of all sizes, to confront the demand for inevitable changes.
Stephen Balcomb, Senior Director of Legal Operations at Qualcomm and CLOC member, will be the lead panelist at the July 20th Breakfast Roundtable about Legal Operations. Please join us at 7:30 am at the law firm of Knobbe Martens in Irvine, CA, to explore the inevitable impact of change in the practice of law. Altman Weil’s 2016 Law Firms in Transition reports, “Despite pockets of true innovation, most firms are choosing to proceed with lawyerly caution in the midst of a market that is being reinvented around them.”
Additional panelists, roundtable details and registration can be found here.