2016 Annual Social Media Survey Released

This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. Continue reading 2016 Annual Social Media Survey Released

The Secret Behind Memorable Presentations

Ever since becoming a trained presenter of the UCLA Design for Effective Education some years ago I have been uber inspired to keep on sharing new ideas and tricks for helping clients become memorable and creative presenters. Continue reading The Secret Behind Memorable Presentations

Analysis of Social Media Trends in 2015

Analysis of Social Media Trends in Southern California Law Firms

Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015

Building Business Development Opportunities into Your Website

As far as lawyers and business development goes, we can look at the traditional bell curve and know that less than 5% of attorneys in a given firm are responsible for bringing in almost all of a firm’s new matters. Continue reading Building Business Development Opportunities into Your Website

The Top Five Patterns of the Most Influential TED Talks

Vanessa Van Edwards tells us in her article published in the spring of this year that, “Whether you’re giving a boardroom presentation, an elevator pitch or a conference speech, you have to know how to surprise and delight your audience — I call this the “wow” factor. Continue reading The Top Five Patterns of the Most Influential TED Talks