Analysis of Social Media Trends in 2015

Analysis of Social Media Trends in Southern California Law Firms

Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015

Building Business Development Opportunities into Your Website

As far as lawyers and business development goes, we can look at the traditional bell curve and know that less than 5% of attorneys in a given firm are responsible for bringing in almost all of a firm’s new matters. Continue reading Building Business Development Opportunities into Your Website

The Top Five Patterns of the Most Influential TED Talks

Vanessa Van Edwards tells us in her article published in the spring of this year that, “Whether you’re giving a boardroom presentation, an elevator pitch or a conference speech, you have to know how to surprise and delight your audience — I call this the “wow” factor. Continue reading The Top Five Patterns of the Most Influential TED Talks