The Crown Jewel of Content Marketing: Storytelling

The legal profession has come a long way, baby. Social media marketing has taken a firm hold in the legal profession. At this point only the laggards remain uninvolved in any social media. And to think the ABA Technology Committee published this quote back in 2016, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.

Content marketing is king but the crown jewel of content marketing is allowing your knowledge to shine through storytelling. I mean who doesn’t want to hear a great story? By combining fresh content in your area of expertise or brand with stories about your industry, clients, organizations and experiences, attorneys can provide interesting and compelling reading to clearly and meaningfully demonstrate their knowledge and brand distinction.

Take the boutique law firm of Tredway Lumsdaine & Doyle (TLD Law). They qualified this year to become a member of the National Association of Minority and Women Owned Law Firms (NAMWOLF). Less than 2% of all law firms qualify. The firm recognizes the enormous opportunity it possesses to let its branded culture of diversity and inclusion shine. To TLD, it is more than just having diverse bodies in the firm, it’s also the ability to incorporate a variety of opinions, ideas and concepts when solving challenging legal issues that make this claim come alive. Fortune 500 companies seek out NAMWOLF members to help fulfil their need and/or requirement to hire minority and diverse attorneys. Storytelling, as a part of a well-defined content marketing strategy, can increase the ability for TLD Law to earn more client and potential client engagement.

The firm has embraced storytelling and branded messaging as part of its content marketing to consistently expand its presence in the marketplace with clients and potential clients.

What area(s) do you wish to promote and be known for? Once an attorney or law firm fleshes this out, it’s only a matter of time using consistent storytelling and content marketing to increase your practice’s footprint and business development success.

 

 

10 Reasons to Share Articles to LinkedIn

Staying top of mind with in-house counsel, clients, prospective clients and referral sources is a major reason to post content on LinkedIn. Posting gives you the opportunity to show you have the latest information in your area of expertise, whether it is original content or posting someone else’s great article, such as this one, demonstrates your depth of knowledge. Be a thought leader and post away.

Read Article

Many Attorneys Still Resist But…Blogging May be the Motherload Enhancing Relationships

It accelerates relationships and reputations.

There are many facets involved in creating complete client satisfaction and loyalty. Clients obviously need to be informed as to the status of their matters. Communication is key. However, these days keeping clients informed of industry trends, new regulations or laws, relevant cases, and newsworthy articles can take client communication to a new and higher level.

Read Complete Article Here

Analysis of Social Media Trends in 2015

Analysis of Social Media Trends in Southern California Law Firms

Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015