The sky may be the limit now for small and mid-size firms to successfully target, court and convert larger company clients. In fact during a recent interview with the Director of Legal Operations at a Fortune 500 insurance corporation, I was told, “We like working with mid and smaller size firms because they tend to give better service and are more open to forming ‘sticky’ relationships with us. They seem more interested in understanding our pain points. Frankly, we find it easier to form strong relationships with them. Mid-size and small firms are starting to capture a big slice of the work these days.”
According to this article published by General Counsel News, “Companies want Smaller Firms But are Having Trouble Finding Them.”
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What can you do to thank clients this holiday season in a value added and meaningful way which will also enhance your firm’s brand?
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According to James Bliwas, Senior Marketing and Communications Strategist, “This news ought to be deeply disturbing to managing partners and lawyers regardless of the size of their firm: Attorneys are losing their once-reverent position as businesses most-trusted advisor.” Continue reading Is Lawyer’s Trusted Advisor Status in Jeopardy?
These well thought out and simple tips for incorporating Twitter into your social media and content marketing are worth reading about. It’s not as hard as you think. These tips are focused on the Real Estate Industry but easily apply to any profession.
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Staying top of mind with in-house counsel, clients, prospective clients and referral sources is a major reason to post content on LinkedIn. Posting gives you the opportunity to show you have the latest information in your area of expertise, whether it is original content or posting someone else’s great article, such as this one, demonstrates your depth of knowledge. Be a thought leader and post away.
Published in JD Supra Perspectives 2017
According to the 2016 American Bar Association Technology Report, “Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation, and help drive new business.”
Yet many attorneys and other professional service providers continue to avoid this reality. Social media and content marketing are this new reality but excuses and resistance to change still abound. With so many different social media platforms let’s narrow the focus of this conversation to the #1 platform for business – LinkedIn.
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The legal department of a Fortune 500 company was reviewing their legal operations practices and interactions with their internal clients. Under the leadership of their Senior Vice President and General Counsel, the legal department of 25 attorneys decided to ask their internal clients at the company how their services were being viewed and what could be done to improve upon them.
The following is an interview with Jeffrey Verdon, managing partner of the Jeffrey M. Verdon Law Group based in Newport Beach, California. Jeff has been living and expanding the firm’s brand for years. The firm’s band, The Fusion of planning and protection, is an evergreen part of how the firm operates, treats their clients and expands their practice. Jeff is a testament to how a thoughtful and meaningful brand can be a successful living concept which truly reflects what a firm stands for and is all about. Continue reading The Living Breathing Brand of the Jeffrey M. Verdon Law Group
037: Merry Neitlich of Extreme Marketing discusses Strategies for Successful Business Development
1 July 28, 2014 by Miranda McCroskey
What supports a Lawpreneur? Listen to Merry Neitlich of Extrememarketing.org as she talks about strategies for successful business development in today’s marketplace. Continue reading Merry Discusses Some History About Law Firm Business Development
Analysis of Social Media Trends in Southern California Law Firms
Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015