cobbler at his bench

The Shoemaker’s Children…

Most of us are familiar with the age old tale about the shoemaker’s children not getting their new shoes in a timely fashion. Well, I must confess rebranding one’s own company is a lot like living this story. I am seeing new client projects through refreshed eyes with clearer lenses these days having recently rebranded Extreme Marketing to become EM Consultants.

I excitedly move ahead with a renewed awareness of the issues and challenges clients go through as we delve into their brand development process together. Branding requires a creative approach applying each clients’ unique and distinctive essence to all business development and marketing efforts. Many clients also want to extend their new brand into a new responsive website with a highly focused and relevant content marketing program. We went through these processes too.

I pledge, in this New Year, to continue to keep my own challenges with our own recent efforts front of mind.

A few of the most important takeaways to consider include:
* Dig deep – who are you, what do you do and what do you stand for? Identify the unique brand essence of your firm and apply it to all marketing and business development programs.
* Be certain that your redesigned or refreshed website sings your brand and provides meaningful content including examples of relevant projects and ongoing updated snack-size fresh information.
* Include a strong content marketing and social media component. It is critical to successfully positioning your firm. Social media outlets such as blogs, Twitter and LinkedIn allow clients and prospects to see you as a knowledgeable thought leader in the marketplace.
* Have a small committee responsible for making decisions to move the processes along expediantly.
* Find a general concept or theme that will persevere throughout your website which includes consistency with colors, graphics and other images. Everything should help pay off your firm’s brand.

Back to the cobblers bench…