Just released in July, this 2019 survey, produced by Greentarget and the Zeughauser Group, provides specificity and insight into why content marketing is so important in differentiating your firm and building your brand. Full article here.
According to the survey, the four most important content marketing guidelines readers seek are relevancy, utility, urgency and novelty of the content. Opportunity abounds for those willing to do a deep dive into specific areas. “Many firms spend time defining the problem or issue in their content marketing, but don’t give enough meaningful insight behind the three to five things needed to solve the issue.”
LinkedIn remains the number one business social media platform. Your clients, referral sources and prospects use it to learn, as well as to connect with colleagues and business leaders. Most use LinkedIn to post relevant content to their coveted connections and to tap into groups that align with specific audiences focused on a singular topic.
The results point out the four most important attributes readers seek in social media content. The survey states readers want information to be educational, relevant, easy to read and timely. Although business leaders want drilled down focused content, they are not one-dimensional in their thinking. They don’t mind reading occasional broader topics to learn from – many seek it.
Does your firm have a focused content strategy? Consider who you are trying to reach and who you want to attract. Create a concept that is the core of your social media outreach by posting the relevant and strong information your audience is seeking.
Remember to place content on your website and blogs too. Incorporate key words so that those searching for specific information will find your posts. This will also help to improve the search engine optimization (SEO) of your firm’s website.
It’s 2019 – it’s all about content marketing these days.