Let’s face it, marketing professional services is a bit like making the invisible visible – it’s almost like smoke and mirrors. After all, we can’t see our services, yet they can make significant and indeed impactful contributions to businesses, individuals, practice groups, and firms.
But how do you turn the invisible into visible results? It must always begin with a clear brand development process. Professional services firms must find their true distinctions, codify why they are unique and how they deliver their services to meet client needs. Once an individual or firm creates its clear brand it must then implement a specific plan to bring it to life through marketing and meaningful business development measurable plans.
For twelve years, we have worked side by side with Jeffrey M. Verdon. Jeff is a distinctive and nationally regarded #assetprotection attorney for affluent investors. Having such a long and productive partnership has allowed us to work together to increase Jeff’s national and regional visibility, drive significant revenue, and obtain wonderful business development opportunities.
Together we secured numerous national speaking opportunities, interviews on national radio, chances to be interviewed and quoted in prestigious news publications like the Wall Street Journal, become a guest on podcasts, become an interviewer and presenter at numerous award functions, advertise in a meaningful way in targeted publications, form relationships and obtain referrals from numerous professional service providers, and significantly grow his law firm.
Jeff has even been an online longtime contributor to Kiplinger’s Wealth Creation Column publishing 22 articles for them. He raised his visibility and business development success by showcasing his fresh well-branded content in the area of wealth management and asset protection. Through our firm’s outreach and connections, this ongoing effort produced an increasing number of clients and revenue for the firm.
And all of this success recently led to the New York-based law firm of Falcon Rappoport & Berkman reaching out to Jeff and finalizing a merger with his firm on December 1, 2022. https://frblaw.com/professionals/jeffrey-m-verdon/ FRB was a perfect cultural and practice area match helping the firm reinforce its brand, Great Results Begin with Great Relationships!
With consistency, collaboration, creativity, and focus, a brand can raise an individual and a firm to new heights not yet imagined. But it must always start with a clear brand. For Jeff, his brand line was The fusion of planning and protection, offering high-net-worth individuals #advancedestateplanning and a legacy that would protect their families for generations to come. He has brought that with him to his new firm.
Jeff and the Falcon firm now work together to assist their Private Client Group to reach new heights. https://frblaw.com/practice-areas/private-client/ This is a branding success story.