A colleague of mine for many years, Jim Durham, recently wrote this quick read, “10 Tips on How to Transform into a Great Lawyer.” It’s full of insights and practicality for every lawyer and marketing professional looking for some key strategies that will create complete client satisfaction and bring more business in the door.
Tag: business development
Recap from the 2017 Legal Marketing Association Conference
From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative Read recap…
Artificial Intelligence: Changing the Practice and Marketing of Legal Services
Read recap…
The Rapidly Changing Legal Buying Cycle: What Law Firms and Vendors Need to do to Respond Read recap…
Merry Neitlich Inducted into the Hall of Fame at 2017 Legal Marketing Association International Conference Read recap…
Clients Providing Case Studies – A Winning Strategy
Getting case studies from clients can be a winning strategy to boost the effectiveness of your Content Marketing program. This article provides four easy ways to get your clients into the fold.
Link to Article
From Potential to Client: The Process of Enhancing Relationships
Recently, I attended a presentation about the Follow-Up Factor given by Steve Smith, of Growth Source Coaching. Steve talked about the importance of following up with potential clients. According to Steve, only 12% of professionals continue to follow-up after the first time. I found that number to be shockingly low. Continue reading From Potential to Client: The Process of Enhancing Relationships
2016 Annual Social Media Survey Released
This is our fourth annual social media survey of small to mid-size law firms in Orange County, California. There’s no denying that social media usage has surpassed the tipping point in 2016. 84% of responding firms selected visibility raising as the number one reason for engaging in social media. Thought leadership was another important reason to engage. Only 17% of firms do not actively post fresh content on their website or social media platforms. Continue reading 2016 Annual Social Media Survey Released
The Shoemaker’s Children…
Most of us are familiar with the age old tale about the shoemaker’s children not getting their new shoes in a timely fashion. Well, I must confess rebranding one’s own company is a lot like living this story. Continue reading The Shoemaker’s Children…
The Living Breathing Brand of the Jeffrey M. Verdon Law Group
The following is an interview with Jeffrey Verdon, managing partner of the Jeffrey M. Verdon Law Group based in Newport Beach, California. Jeff has been living and expanding the firm’s brand for years. The firm’s band, The Fusion of planning and protection, is an evergreen part of how the firm operates, treats their clients and expands their practice. Jeff is a testament to how a thoughtful and meaningful brand can be a successful living concept which truly reflects what a firm stands for and is all about. Continue reading The Living Breathing Brand of the Jeffrey M. Verdon Law Group
The Secret Behind Memorable Presentations
Ever since becoming a trained presenter of the UCLA Design for Effective Education some years ago I have been uber inspired to keep on sharing new ideas and tricks for helping clients become memorable and creative presenters. Continue reading The Secret Behind Memorable Presentations
Merry Discusses Some History About Law Firm Business Development
Lawpreneur Radio: Listen to the podcast
037: Merry Neitlich of Extreme Marketing discusses Strategies for Successful Business Development
1 July 28, 2014 by Miranda McCroskey
What supports a Lawpreneur? Listen to Merry Neitlich of Extrememarketing.org as she talks about strategies for successful business development in today’s marketplace. Continue reading Merry Discusses Some History About Law Firm Business Development
Analysis of Social Media Trends in 2015
Analysis of Social Media Trends in Southern California Law Firms
Over the past three years, over 70% of the respondents continue to actively integrate social media into their marketing mix while admitting they are still learning about how all of this fits together. And while LinkedIn continues to be the most often used social media channel, a surprising 53% of the attorneys indicated they rarely or never share status updates. Continue reading Analysis of Social Media Trends in 2015