Stop Clowning Around: It’s Time to Create High Engagement with Clients

Websites these days can create “high-engagement” if they are designed to offer fresh content which will attract clients, potential clients and repeat visitors. Many law firm websites are outdated and not built with the technology for easy to post strong content which would assist clients in meeting their business goals. Law firms of all sizes should be considering updating to current technologies and website strategies in order to stay relevant and to bring in new business.

When law firms jumped into having websites, most were not designed to extend the firm’s brand and disseminate thought-leadership content. These days, firms must view their websites as more than an electronic version of old-fashioned printed brochures. In this old model, bios and practice area descriptions were considered to be the most important content—and client focused content, such as articles, blog posts, and thought-leaderships pieces, were not offered. Even today, many law firms don’t publish fresh and relevant content on their websites. Rather, they do not update their websites to engage their coveted audiences. Some may post fresh content on their blogs or social media outlets, which does not engage viewers to stay on their website and learn more about the firm, its capabilities and unique differentiators.

Fortunately, this is changing. As the market for legal services has become more competitive firms have begun creating more content as a means of distinguishing themselves from the competition. These firms are seeing their websites as publishing opportunities yielding increased website engagement.

The bottom line is that law firms must invest in themselves and consistently develop fresh and client-focused content to maximize the return on their investment. It only makes sense that now, even firms that have resisted, are stepping up and revamping their websites to maximize the chance that visitors will read the firm’s best reputation-enhancing content and engage more thoroughly on their websites.

With years of helping law firms create client-centric and business development focused websites, we, at EM Consulting, are poised to help your firm maximize the return of investing in your website.

Five Tried-and-True Tips to Make Your Twitter Profile More Engaging

These well thought out and simple tips for incorporating Twitter into your social media and content marketing are worth reading about. It’s not as hard as you think. These tips are focused on the Real Estate Industry but easily apply to any profession.

Full article here

Are Legal Operations Transitioning the Business of Law?

Stephen Balcomb, Senior Director of Legal Operations at Qualcomm and CLOC member, will be the lead panelist at the July 20th Breakfast Roundtable about Legal Operations. Please join us at 7:30 am at the law firm of Knobbe Martens in Irvine, CA, to explore the inevitable impact of change in the practice of law. Altman Weil’s 2016 Law Firms in Transition reports, “Despite pockets of true innovation, most firms are choosing to proceed with lawyerly caution in the midst of a market that is being reinvented around them.”

 

Additional panelists, roundtable details and registration can be found here.

CLOC (Corporate Legal Operations Consortium) Conference Closes

Mary O’Carroll, Head of Legal Operations, Google, posted her closing remarks from the May, 2017 CLOC Conference telling attendees that legal operation changes are happening now.  Law firms need to take head.

Ms. O’Carroll stated, “Today, I’m here to say: We are no longer on the verge of anything. We have arrived”.

Read Ms. O’Carroll’s 2017 Call to Action

You can find her complete 2017 Closing Remarks here: 

 

The Secret Behind Memorable Presentations

Ever since becoming a trained presenter of the UCLA Design for Effective Education some years ago I have been uber inspired to keep on sharing new ideas and tricks for helping clients become memorable and creative presenters. Continue reading The Secret Behind Memorable Presentations

The Top Five Patterns of the Most Influential TED Talks

Vanessa Van Edwards tells us in her article published in the spring of this year that, “Whether you’re giving a boardroom presentation, an elevator pitch or a conference speech, you have to know how to surprise and delight your audience — I call this the “wow” factor. Continue reading The Top Five Patterns of the Most Influential TED Talks