Getting case studies from clients can be a winning strategy to boost the effectiveness of your Content Marketing program. This article provides four easy ways to get your clients into the fold.
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From Potential to Client: The Process of Enhancing Relationships
Recently, I attended a presentation about the Follow-Up Factor given by Steve Smith, of Growth Source Coaching. Steve talked about the importance of following up with potential clients. According to Steve, only 12% of professionals continue to follow-up after the first time. I found that number to be shockingly low. Continue reading From Potential to Client: The Process of Enhancing Relationships
Building Business Development Opportunities into Your Website
As far as lawyers and business development goes, we can look at the traditional bell curve and know that less than 5% of attorneys in a given firm are responsible for bringing in almost all of a firm’s new matters. Continue reading Building Business Development Opportunities into Your Website